FINGER LAKES: SHIFT

FIREPITS: FINGER LAKES

October 17-19, 2025 | Keuka Lake, New York

An invitation-only autumn experience where transformation meets the turning season

The Season of Surrender

As autumn paints the Finger Lakes in fire, nature demonstrates its most profound truth: sometimes we must let go of what we were to become what we're meant to be. This October, join 7 other carefully selected individuals for an experience that mirrors the season itself—a deliberate shedding of old patterns and an embrace of necessary change.

The crisp air carries possibility. The changing leaves whisper of transformation. And somewhere along the shores of Keuka Lake, you'll discover what emerges when you stop holding onto who you think you should be.

The Experience

Over three transformative days, you'll join a small group in the heart of New York's Finger Lakes region—a landscape designed by glaciers and perfected by time. While the specific challenges remain intentionally undisclosed, prepare for an experience that will test your limits both on land and water, requiring you to navigate unknown territory in more ways than one.

What You Should Know:

  • The weekend includes substantial physical challenges requiring endurance and adaptability

  • You'll engage with both terrestrial and aquatic environments

  • Expect 8+ hours of continuous physical and mental engagement

  • The experience is designed to push you beyond comfort zones in a supported setting

  • Weather and water conditions will be part of the challenge, not obstacles to avoid

What You'll Discover:

  • The power of surrendering control to find true strength

  • How shared challenge creates unbreakable bonds

  • What emerges when you stop protecting who you were

  • The clarity that comes from embracing seasonal change in your own life

The Setting

Keuka Lake — one of New York's most pristine Finger Lakes, where 20 miles of crystal-clear water reflects the season's transformation. Our private lakehouse provides the perfect base for reflection, connection, and integration, while the lake itself becomes your arena for discovery.

The timing is intentional. October in the Finger Lakes offers:

  • Peak fall foliage creating a cathedral of color

  • Crisp, clear water that demands presence and commitment

  • Weather that requires adaptability and resilience

  • The metaphoric power of nature's own transformation

Your Sanctuary

You'll stay at a private log cabin lakehouse, where the warmth of wood fires contrasts with the crisp autumn air. Here, around actual fires, you'll process insights, forge connections, and integrate lessons that can only be learned through direct experience.

The setting itself becomes part of the transformation—windows overlooking the lake where you'll be challenged, fires where you'll reflect, and spaces designed for the deep conversations that change everything.

Logistics & Investment

Dates: October 17-19, 2025
Group Size: 8 participants

Included:

  • All ground transportation from arrival point

  • Private lakehouse accommodation

  • All meals and refreshments

  • Specialized equipment and safety gear

  • Expert facilitation and support

  • Premium coffee by Amity Coffee

  • GoRuck tactical gear integration

Not Included:

  • Air travel to the Finger Lakes region

  • Personal items and clothing

  • Travel insurance

The Autumn Metaphor

Fall is nature's lesson in letting go. Trees don't mourn their leaves—they release them to make space for new growth. This experience is designed around that same principle: What are you ready to release? What new growth becomes possible when you stop clinging to old patterns?

The physical challenges will mirror this seasonal wisdom, requiring you to release control, trust your capabilities, and discover what emerges when you embrace rather than resist the unknown.

Preparation

Physical Readiness:

  • Strong swimming ability required (open water experience preferred)

  • Cardiovascular fitness for extended physical challenges

  • Comfort with cold water and changing weather conditions

  • Mental preparation for 8+ hours of sustained effort

What to Bring:

  • Detailed packing list provided upon registration

  • Layered clothing for fall weather (40-65°F range)

  • Mindset ready for challenge and growth

  • Openness to seasonal metaphors and natural wisdom

The Selection Process

Fire Pits experiences are invitation-only, with each group carefully curated to ensure the right dynamic for transformation. If you're reading this, you've been identified as someone ready to embrace the seasonal wisdom of letting go to grow.

Ready to Release What No Longer Serves?

The leaves are already beginning to turn. The question is: will you join them in their dance of transformation, or will you remain unchanged as the season shifts around you?

Your spot is reserved, but spaces are limited and the experience is designed for only those ready to embrace autumn's deepest teaching.

"Like the season itself, transformation requires the courage to let go of what was beautiful to make space for what could be magnificent."

Next
Next

SOCAL, SURF