SOCAL, SURF

FIREPITS: SoCal Surf Experience

Where the Ocean Becomes Your Teacher

September 26-28, 2025 | Orange County, California

The Experience That Changes Everything

The mountain revealed who you are when stripped of comfort and convenience. Now, the ocean wants to teach you who you become when you learn to flow with forces beyond your control.

This isn't just a surf trip. This is the next chapter in your transformation journey, where the lessons of challenge meet the rhythm of the Pacific.

What Makes This Experience Unique

Churches - A Private Sanctuary

Churches is not a public beach. It's a private surf sanctuary that 99% of surfers will never access. You've been granted exclusive permission to experience one of California's most pristine and powerful surf breaks.

This is the kind of place that exists in surf legend. You've been granted access to something most people only dream about.

No Experience Required

You don't need to know how to surf. Our expert Surf Coach Brian and his team will guide you from your first wave to your last. You only need to know how to swim and be willing to let the ocean become your teacher.

You do need to be ready for the ocean to strip away every illusion you have about control.

The Journey Awaits

Ocean Immersion

Spend hours in the water, learning to read waves, finding balance, and discovering what it means to work with nature rather than against it. Each wave becomes a lesson in timing, patience, and the power of surrender.

Beachside Integration

As the sun begins to set, we'll gather around a fire on the private beach, fresh BBQ in hand, to unpack the lessons the ocean taught us about flow, persistence, and letting go of control.

Fellowship Forged

Watch strangers become allies as you support each other through the humbling experience of learning to surf. There's something about being knocked down by the same waves that creates unbreakable bonds.

Private House Sanctuary

Return each evening to our carefully selected accommodation where conversations continue, connections deepen, and insights integrate into lasting change.

What You'll Discover

Flow Over Force: Learn the difference between fighting currents and riding them—lessons that transform how you approach challenges in business and life.

Patience Under Pressure: Discover what real timing means when you're waiting for the right wave while others crash around you.

Surrender as Strength: Experience firsthand how letting go of control can actually give you more power than you've ever had.

Community Through Challenge: Bond with fellow participants through the shared experience of being humbled and elevated by the ocean.

The Lessons Only Ocean Can Teach

The ocean doesn't care about your title, your net worth, or your five-year plan. It only cares about your willingness to learn from something infinitely more powerful than you.

Timing: You can't force a wave. You can only position yourself and wait for the right moment.

Balance: In the water, there's no faking it. Either you find your center or you fall.

Resilience: Every surfer gets knocked down. The only question is how quickly you get back up.

Flow: Fighting the ocean exhausts you. Working with it carries you further than you thought possible.

What Past Participants Say

"The fire pit session was magical. I could just be me and share freely. I opened up about my past. My brothers riffed on different themes and storylines. It was like a jam session rooted in something meaningful."
— Jay Vera, MediaLaunch

"It was refreshing to surround myself with people who've been on the journey in different ways. By opening up to the guys about my own insecurities and struggles as a dad, it opened up the willingness to listen to others about how they have and are addressing the same things."
— Sam Burns, Motivateful, LLC

"It felt safe."
— Michael Michaelides, CrossFit Downtown Atlanta

Experience Details

Dates: September 26-28, 2025
Location: Private surf break, Orange County, California
Group Size: 7 participants maximum
Accommodation: Private house near the break
Surf Instruction: Expert coaching with Brian and his professional team
Meals: Included, featuring fresh beachside BBQ
Requirements: Ability to swim, willingness to be challenged

Investment & Application

This experience is invitation-only. Each group is carefully curated to ensure the right dynamic for transformation and mutual support.

Investment: Reserved for qualified applicants
Application Process: Discovery call required
Next Steps: Schedule your conversation

Ready to Let the Ocean Teach You?

The mountain taught you that you're capable of more than you imagined. The ocean will teach you that the most powerful moments come when you stop fighting and start flowing.

From the peaks of the Tetons to the breaks at Churches—your transformation continues.

The question isn't whether you need surf experience.
The question is whether you're ready to surrender to something greater than yourself.

"The ocean doesn't care who you were on land. Around the Fire Pit, neither do we."

Apply for the SoCal Surf Experience

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